Ramaa Mosley's MilkBone Campaign

Ramaa Mosley just returned from shooting a MilkBone campaign for Draftfcb (San Francisco) featuring disabled people and their astounding canine assistants.The four camera shoot took place in Georgia at the Canine Assistants Organization's farm, where every year over 100 dogs are bred and trained to become companions and assist people with extreme disabilities.
The agency, Ramaa, and DP Danny Moder decided to take a documentary approach to the campaign and shot on multiple Canon 5D cameras at 24fps, allowing the small crew to move fast and capture real moments as they unfolded. One spot featured Chris, a trainer at CAO, teaching an especially talented 9 month old dog named Nobel over 90 skills including opening doors, turning off lights, and picking up dropped objects.
Another spot featured Zoe, a young girl with Down syndrome, and her dog Carmel. Carmel has helped Zoe open up and become more social and lively. A third spot followed Jack who has Duchenne’s muscular dystrophy. The spot shows how his dog Amber has made a profound impact on Jack's life as she helps him by breaking down barriers both physically and emotionally.



The spots are currently being edited by Tim Fender at Beast in San Francisco and will air this summer. To check out the remarkable work of the Canine Assistants Organization go to: www.canineassistants.org

We hope you enjoy the lovely videos and photos!

The Latest from Todd Field

Here at Trio, we just completed two fantastic La-Z-Boy spec spots with director Todd Field. Please watch "Grass" before "Dog", as this was the order in which they were intended to be seen. Happy viewing!

The Greatest Thing I have Ever Seen (on MTV)

Thank you MTV for putting on one of the most exciting awards ceremonies I have had the pleasure of watching. Tom Cruise made a triumphant return as the powerful studio-exec Les Grossman from Tropic Thunder. Cruise (as Grossman) was playing the role of Producer of the prestigious awards. The show was riddled with many hilarious moments, including an award kiss between Sandra Bullock and Scarlett Johansson. I can’t recall any of the award winners off the top of my head, but that’s not really what these awards are all about. This is probably the only award show where you’ll see Tom Cruise do the splits, Ed Helms in a cloud costume playing the piano accompaniment for a grown man dancing in a skimpy tiger costume, and Betty White make a racy wardrobe comment.

Please do yourself a favor and watch the following clip:

http://www.mtv.com/videos/misc/524469/ed-helms-ken-jeong-les-grossman-jennifer-lopez-perform.jhtml#id=1640384

June Gloom

These past few days in LA have been rather gloomy. The gloom excites me though, because it means summer is fast approaching! It’s time for hiking and beach trips galore. Last weekend, I went hiking at Eaton Canyon Park in Pasadena. It’s a nice 1.5-mile hike to a gorgeous waterfall. If you don’t mind getting wet and climbing over a few small boulders, it’s a rather rewarding hike. Make sure and go early though, as it gets quite hot in the afternoon and a great deal of the trail isn’t shaded.

Here’s a link to the park site with more information:
http://www.ecnca.org/hiking_trails/waterfall.html

Happy trails to you, until we meet again.