Incentive Package Approved By LA City Council

In an article written by Dave McNary of the Daily Variety, The Los Angeles City Council has approved a package to entice productions to continue filming in Los Angeles and not seek out-of-state options. “The council adopted the seven-point package in a unanimous vote Wednesday. It includes provisions designed to make it easier to shoot in L.A., and it directs city staffers to develop guidelines for a business tax break for film and TV productions,” (Daily Variety, March 25). The incentives also include reduced parking prices and the installation of utility nodes in frequently used locations. Last month California approved a $500 million production tax credit that will become effective July 2009. These new incentives will ease the strain on productions budgets and will bring in more revenue to California. This is a great package that will definitely benefit the state and ease some of the pains of production.
http://www.variety.com/article/VR1118001646.html?categoryid=1279&cs=1

Welcome Todd Field

We are happy to announce our newest member of the Trio team, Director Todd Field! Known for his precision to detail and powerful command of narrative flow, Todd has created commercials and movies that touched our hearts. His feature film debut, In the Bedroom was nominated for five Academy Awards, including Best Picture of the Year. He followed In the Bedroom with Little Children based on a novel by Tom Perrotta. The film won three Academy Awards including Best Adapted Screenplay, which Todd shares with Author Tom Perrotta.
Todd’s commercials are created as mini 30 sec movies, using emotion and rich texture that gives us a window into someone’s life. He brings a wonderful sense of storytelling to his commercials that he has translated beautifully into feature films. Looking forward to seeing more of your work!

Now Paging Bob Rice

Known for his witty sense of humor and quirky commercials, Trio Films welcomes Director Bob Rice with open arms. With a five year history as a creative director for Chiat-Day, Bob knows how to translate his ideas into a winning treatment for the client and agency.
His current commercial vegas.com shows the hard side of Vegas life. Vegas.com employees’ must sit through countless shows and restaurants and rate them on vegas.com. “It’s a thankless job, with little to no perks,” alas what some people have to suffer so we can have a wonderful vacation. If you haven’t been lucky enough to catch these commercials on TV stay turned because with trio films by Bob’s side you will be seeing many more.
Welcome Bob!

HAPPY BIRTHDAY LISA!!!!

We celebrated today with a delicious chocolate cake and some warm conversation.
Have a wonderful time tonight Lisa and Happy Birthday from your Trio family.

We're On Demand!

French Film, directed by Jackie Oudney has been the talk around town and now you can view this film for yourself exclusively On Demand. French Film, is available until March 24 and can be found in the Movies & Events category under the IFC Festival Direct section.

French Film Synopsis:
Skeptical at first, Journalist Jed Winter dismisses self-appointed expert of love French Filmmaker Thierry Grimandi’s theories as unrealistic. But when he’s involved in his own romantic crisis and of those around him, he starts to take a deeper look into Grimandi’s theories. And finds that you can learn a thing or two from the French. Released 2009

Take Me to the Arts!

The AICP is having its annual exhibit at MoMA, called The Art and Technique of the American Commercial. Having just started in the commercial industry I find myself looking at commercials in a different light. Mainly I look at commercials and think about all the effort that goes into making a 30sec spot. The different locations, rigorous shooting, and a subtle light or camera angle that can change the whole tone of the spot. When you get past what the commercial is selling, you can see how some director take it to the next level with a sense of drama and artistic flare. These are the commercials that stand out from the many that stream before us and cause us to appreciate the subtle techniques used (even if we are unaware). For New Yorker the Exhibit opens June 5th -May 7th for non-locals check out this year’s visually simulating commercials at http://www.aicpshow.com/